Required Reading for Business People Everywhere

the cluetrain manifesto

This one is important enough that the link goes at the top. The internet has changed us and as human beings we have a greater responsibility toward expressing our humanistic individuality as a path toward greater unity. Rather than try to carry on with antiquated methods of relating to one another we must bring our social understanding up to speed with any self-created blessings discovered through technology. As producers and consumers we must realize that every human is both and that the differences that once existed between the two are no longer points of social separation. We must abandon hierarchy for individuality.

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